detailed Outline of Chapter 2: Drawing a Bead on global Communication Theories.

Jihad Faroukhi
Dr. Ibahrine
International Communication


Detailed outline 2: Drawing a Bead on global Communication Theories.

I.“Normative” Theories.
1.one of the earliest attempts to think about the media internationally was a book entitled "Four Theories of the Press".
2.its author created a taxonomy which means "dividing up all the various versions and aspects of a topic into systematic categories and sometimes sub-categories".
3. The author suggested that the world's various media sydtems could be grouped into four categories:
i.Authoritarianb
ii. Sovietc
iii.Liberald
iiii.Social Responsibility
4. These Theories are what we call Denotic and normative.
5.Other Models: the development model and the participatory.
II.A Different Approach I: Comparing and Contrasting Media:
1.Exapmle of the Soviet Russian media system in order to understand the media internationally.
2.At least 4 important issues must be considred in ordet to understand the relation between the mainstream media to:
i.Political Power: under the Soviet model, Media was controlled heavily by the state
ii. Economic Crisis.
iii.Dramatic Social Transitions
3. The first media revolution started in the new revolutionary regimec
4.At the time of the revolution, Russian media were on the cutting Edge.d
5.In Stalin regime, media suffered under the new regime in the second transition after the revolution
III.A Different Approach II: Globalization and Mdia
1. coçmparing and contrassing media is one way to get a clearer focus on what it is that media actuaaly do in our world
2.to focus on the current trends toward the globalization of media and of other cultural processes.
3.Globalization signifies Structural economic changesble.
4. Globalization was used as cultural imperialism.
5. Transnational Labor migration generated tremendous cultural dislocation and expansion of cultural horizons among the migrant communities.

IV.A Different Approach III: Small-Scale Alternative Media.
1.Samizadt media refers to the hand-circulated pamphelts,poems,essays,plays,short stories... that began to emerge in Soviet Russia.
2.it contained various messages: religous,nationaliost,ecological,reformist...
3.it means self-published in contrast to state- published.